Generation Z (Gen Z), born between 1997 and 2012, are aged 13–28. They’re a perceptive group. Behind-the-scenes marketing strategies aren’t a secret to this generation – Gen Z has been digitally savvy since their earliest years on their LeapFrog LeapPads. They were raised with the internet and now are highly likely to demand transparency and action on climate change and environmental issues. Their influence is expected to shape social and policy changes in the future.

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